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Blue Hill Research Weighs In - Why Organizations are Choosing ‘In-Database’ Analytics

December 3, 2015
With the explosion of enterprise data from both traditional and non-traditional sources, companies face a real challenge of how to best analyze data at scale amidst a world of diverging philosophies. In response to these challenges, Looker has introduced an “in-database” approach to enterprise analytics that allows organizations to see performance improvements by leveraging centralized data in high performance databases such as HP Vertica or Amazon Redshift. Blue Hill Research Analyst James Haight and Senior Looker Analyst Talal Assir discuss the findings of Blue Hill Research’s dedicated research initiative into deconstructing how and why organizations are choosing an ‘in-database’ approach to centralize their analytics process.
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