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Break the Data Chains - Unleash the Power of Web & Applications Data

July 29, 2019
Best-in-class applications like product analytics and cross-channel marketing automation can help achieve goals, but as organisations add to their toolset, siloed data, user identity fragmentation, and inconsistent metrics also increase. These discrepancies result in loss of trust in data, failure to glean critical customer insights, and an overall decrease in operational efficiency.
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The Evolution of Digital Marketing and The Power of Predictive Analytics
The Evolution of Digital Marketing and The Power of Predictive Analytics

You’ve got a lot of data, and relying on siloed sources can only provide a partial picture of it. Digging d...

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Tap Into your Marketing Data for Better ROI
Tap Into your Marketing Data for Better ROI

Understanding the effectiveness of marketing campaigns is critical to any business. However, it is very dif...

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