By analyzing a cohort, you can discern patterns across the customer journey and answer any number of questions — which marketing channels delivered the highest-value customers? At what point do users stop engaging? Where is fraud coming from and how do we shut it down?
In this webinar, Looker and Avant discuss the value of cohort analysis, tips and tricks to get the most out of it and specific examples of cohort analyses done by Avant. Some topics covered:
-How Avant used cohort analysis to identify and optimize their key acquisition channels
-How Avant identified sophisticated fraud rings by cohorting applications by banking and network data -Best practices for using cohort analysis to bubble-up insights
-How to identify where cohort analysis could help your business