Are you harnessing the power of big data to reveal insights about your customers, their purchases, and the marketing that drove them to make that purchasing decision? Customer-Centric SaaS Marketing vendor, Clario, is using a combination of Google BigQuery ML + Looker to do just that.
Watch this discussion with Matt Redlon, CEO of Clario as they share insights on how they’ve been able to:
- Collect real-time customer and event data for their clients
- Integrate massive volumes of data (natively in BigQuery) into 360 customer view
- Use ML to attribute purchases to customer and marketing activities
- Predict customer lifetime value for their clients
- Empower clients to quickly build ML models, even with limited data science expertise
- Create highly targeted, automatically refreshed, ML modeled audiences for customer activation in a variety of platforms.