Retailers are collecting more data than ever before, from customer data to competitor data to industry data. Yet, for a large number of retail organizations, that data is no more valuable than last season’s merchandise sitting in a warehouse. Data lives in disparate systems that aren’t accessible by the right people and teams, rendering it useless. And even if the right people can access the data, it’s often difficult to analyze and, ultimately, make decisions based on it. Retailers need help in better leveraging the data they already have.
This interactive webinar will address the following:
• The data dilemma and how it impacts retailers
• The benefits of being a data-driven organization
• The steps necessary to become a data-driven organization
• Examples of retailers that are effectively using analytics to make better business decisions