Data stacks aren’t structured the way they used to be, and for good reason. Teams that want to gain insight from the tons of data they collect every day need to be able to perform analysis quickly and know without a doubt that they are looking at the same data in the same way as the rest of the company.
Luckily, thanks to technological advances and the advent of powerful applications, modern day data infrastructures are built to do just that. This was the topic of this webinar, led by Shaun McAvinney, Sales Engineer at RJMetrics, and Dillon Morrison, Manager, Product Marketing & Analytics at Looker. Shaun and Dillon discussed why and how companies like Buffer, SeatGeek, and Asana are investing in data, the core challenges of data integration, and examples of the powerful insights you can unlock with integrated data.