How To Turn Your eCommerce Data Into Dollars

June 19, 2014

Get control of your ecommerce business with an analytics platform that enables in-depth exploration of transactional data and site behavior data. Hear what CustomMade—an innovative marketplace that connects professional makers with people who want one-of-a-kind creations—is doing to understand visitor engagement on their website. Learn how Looker and Snowplow combine forces to deliver a better solution for supporting the data challenges at CustomMade and for creating a data-driven culture.

You will hear and see how to:

  • Target audiences for more effective marketing campaigns
  • Improve site conversions by grouping visitors into cohorts for analysis
  • Uncover potential support issues from customer behavior
  • Leverage modern analytics tools to make sense of a site visitor's lifecycle
Previous Video
Calculating Customer Lifetime Value - From Analysis to Loyalty
Calculating Customer Lifetime Value - From Analysis to Loyalty

Understanding customer lifetime value (LTV) is one of the most complex and important analyses a business ca...

Next Video
Data Analytics and Exploration for the Modern Business
Data Analytics and Exploration for the Modern Business

" Learn how Smartling is using data analytics to drive data exploration and analytics across their organiza...

Discover your data in a new way. See Looker in action.

Request a Demo