Identifying Users with a Universal ID

April 28, 2015

Before you can dive into any kind of advanced customer behavior analysis, you have to make sure you're counting each user once and only once. This is a surprisingly difficult problem, especially with customer touchpoints across devices.

To accurately measure your users, you have to tie identities across anonymous and logged-in sessions, account for when people change their email addresses, and plan for cross-platform interactions.

Hear Erin Franz, Data Analyst at Looker, and Will Johnson, Success Lead at Segment, discuss: 

  • Why creating a universal ID is the backbone of user analysis
  • Best practices for identifying your users
  • How to derive a user table of universal IDs with SQL and LookML
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