Utilize Looker Applications to foster a Data Culture and increase accessibility to key Data Science methods. We will walk through our Looker Application, which can create customer personas from e-commerce data. You'll see how a non-technical user will be able to iterate on a prior search, to return customer data to help influence their next-steps. The end result will reveal customer groups that might have otherwise gone undiscovered, allowing unsatisfied customer needs to be addressed.
In this webinar, we discussed:
- How to install a Looker App
- The potential of Looker Applications to expand analytical capabilities
- Learn a data driven rather than rule based approach to segmenting customers to better tailor marketing efforts
