Maximizing Retention by Improving the Customer Experience. Vivino is the world's largest online wine marketplace and most downloaded wine app, powered by a community of millions. Their unique wine shopping experience uses community data to provide personalized wine recommendations—making wine discovery and purchase fun, accessible, and effortless for wine drinkers of every level. Vivino is experiencing fast year-over-year growth by using data to fine-tune retention strategies, improve customer service and response, and deliver data-rich partner apps for winery and merchant partners.
Key Takeaways:
- How Vivino's solving customer retention problem
- Reasons to expand the internal use of data
- Outcomes and values
