The Evolution of Digital Marketing and The Power of Predictive Analytics

"What an experience!" That's what customers and partners keep saying as innovators leverage the power of data in action. The use cases run the gamut of human imagination: from optimized supply chains

When building a data culture, people and process are just as important, if not more, as the tools you choose. Rongjie Lu, Analytics Product Manager at Wayfair, talked about growing a community of Loo

Check out this demo on how to install the Looker Gaming Block. Looker provides you the starting point for quick and flexible data modeling so you can examine the entire lifecycle of your players.

Hear how King delivers organization-wide insights and empowers business users with the data they need to create winning user experiences for some of the world's most popular games.

The push and pull of business dynamics often calls for new ways of doing things. So it is with data! Long a "push" model with small groups choosing which data and analysis the business got; we're now

Julien Chaudenson, Head of Data de Cheerz, partage le parcours des équipes techniques et métiers pour passer d'un "Data Swamp à un Data Lake", avec des données actionnables, et des équipes métiers aut

The tone for a data-driven company must come from the top. Executives who are empowered with data can make better and faster decisions, and that empowerment stems from strong analytics & BI teams. Dur

Are you harnessing the power of big data to reveal insights about your customers, their purchases, and the marketing that drove them to make that purchasing decision? Customer-Centric SaaS Marketing v

Drizly is growing rapidly, building a three-sided business that depends on data at every turn. They have roughly a 10-person data team responsible for building infrastructure and data sets that will s

Less than a year ago, Diamond Resorts set out an initiative to modernize their data stack and reduce costs. As part of that initiative, Scott Schledwitz, Big Data Program Manager, and team have enable

Dans ce webinar, Anthony Gianastasio, Head of Analytics, partagera l'expérience de Digital Virgo avec la plateforme de données Looker.

This event is the second in our series to provide retail and eCommerce companies expert advice, best practices, and tips and tricks on how to use data to better conduct business. In this webinar, you

A lively and informative panel discussion from female leaders and diversity advocates, to celebrate the power of resilience amongst professionals as we shine a light on the ongoing transformative worl

Many organizations are immature when it comes to data use. The answer lies in delivering a greater level of insight from data, straight to the point of need. Enter: machine learning. In this webinar,

BEACON Japan 2020 セッション動画 DeNA のデータエンジニアは全社のデータ活用水準の向上に日々奮闘しています。その取り組みの一貫として、昨年度 BI プラットフォーム Looker を全社導入しました。複数環境に分散したデータをどのように活用しているのか、『Looker を活用したデータパイプライン』と『アーキテクチャのポイント』について説明します。

Marketing operations teams require a modern approach to analytics. Traditional ways of analysing marketing data are, more often than not, tedious processes which involve manually downloading all marke

2020 has seen massive shifts in what ᠆ and where ᠆ consumers are buying. Now more than ever, it is critical for retail and eCommerce companies to leverage data to better understand customers, improve