Hello! Tell us a little about yourself...

First name
Last name
Number of Employees
By registering, you have read and agree to the Terms of Use and Privacy Policy.
Thank you!
Error - something went wrong!

The Power of Smart Counting at The RealReal

March 31, 2016

Counting — the foundation for marketing analytics. While it seems simple (How many people placed orders last week?), it's often not. What’s regularly missing is speed and flexibility, causing you to wait hours or days for the data you need, or realizing you actually need that data sorted by state and having to start all over again. Suddenly, you’ve become the data analyst's worst nightmare — the marketer who always needs more.

Tune in to hear how The RealReal created a culture where everyone has access to the data they need and data is the foundation of all decisions.

The RealReal uses Looker for:

- Flexible segmentation: marketers slice and dice the raw data without hitting technical dead-ends.

- Behavior segmentation: easily identifying their healthiest customers and flagging those who are at risk.

- Segment-based campaign evaluation: use behavioral segmentation to track whether campaigns are driving the behavior you expect.

Power up your Analytics
Power up your Analytics

Modern analytics is about so much more than defining high-level KPIs and building dashboards to amplify the...

Essential Elements of a Data Driven Culture
Essential Elements of a Data Driven Culture

Creating a data driven culture is one of the most important strategies for a successful company. There are ...

Discover your data in a new way. See Looker in action.

Request a demo