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Why Data & Infrastructure Are Key to Determining Customer Intent

June 12, 2018
Getting to the truth behind customers' purchase intent requires more than just loads of data—it demands an infrastructure that lets marketers easily put that data to good use. Join Yieldmo, an advertising technology company and learn how Snowflake and Looker unleashed the potential of their mobile ad engagement data and drove more impactful marketing for their clients. In this webinar, Yieldmo will share insights on: - Why they chose modern data technologies like Snowflake and Looker - How they let users access highly-detailed and privacy-safe data within minutes of collection - How they achieved data democracy not only within Yieldmo but also extended it to their clients
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