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From Analysis to Action: How Customer Data Drives Revenue and Reduces Costs

August 31, 2016

Thanks to advances in data storage and processing technologies, subscription-based organizations can implement ongoing monitoring and management of customer health. The task is typically carried out by customer success teams, focuses on the goals of retaining existing revenue, driving new revenue, and increasing efficiencies to reduce customer lifecycle management costs.

To achieve those goals, customer success teams have three major challenges to overcome:

  • Centralizing data
  • Creating meaningful customer health scores 
  • Translating analysis to action

Read this paper to learn more and get examples of how several other companies are doing this to drive more greater customer success.

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