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Marketing Analytics

March 15, 2016

Breaking Down Data Silos for Cross-Functional Analytics

Here are stories from 5 companies that are unifying their data in order to gain marketing intelligence and drive measurable impact. 

Read how these companies leverage data to;

  • Determine the optimal timing for online ad spend based on target audience behavior
  • Analyze A/B tests in order to optimize website design for improved customer lifetime value
  • Improve the return on investment from cross-sell promotions
  • Understand how product usage indicates happy customers
  • Uncover potential press advocates for quick media response
Looker for Google Cloud Platform
Looker for Google Cloud Platform

Case Study: Infectious Media
Case Study: Infectious Media