All Content » JOIN 2018 » JOIN 2018 - Looker for Marketing Analytics Workflows

× Share this Video

Facebook
Twitter
Email
LinkedIn

JOIN 2018 - Looker for Marketing Analytics Workflows

December 6, 2018

Share this Video
Facebook
Twitter
Email
LinkedIn

Over 75% of Looker customers use the tool for marketing analytics. This session will go over best practices for delivering analytics to marketers, functionality within Looker that marketers love and product updates that have made the tool more friendly to marketers. Learn more about JOIN Conferences at looker.com/events/join

Previous Video

JOIN 2018 - Preparing Tidy Datasets for Data Science Workflows

How can data scientists efficiently prepare clean, reliable data? In this session, Jonathan Miller-Girvet...

Next Video

JOIN 2018 - Looker Analytics Administration: Tips and Tricks

This session is essential for Looker administrators interested in developing a greater degree of visibility...

Most Recent Videos

21:40

JOIN the Tour 2019 - London: Curating and Centralising for Consistency at IQVIA

JOIN 2018 - Looker for Marketing Analytics Workflows

Previous Video

Next Video

Most Recent Videos

As the largest source of global medical data, entities from pharmaceutical manufacturers, consumer health organizations, to public health and government bodies all leverage IQVIA's data to research wi

Growing at a rate of 28,000 new accounts being created weekly, Monzo was faced with the immediate need to scale their data solution. With Looker and Google BigQuery, Monzo was able to model their data

Google BigQuery Machine Learning is making ML radically easier - without needing to know specialized software packages or manage and scale hardware. And with Looker's integration for BQML, deploying c

Cookie-cutter analytic tools are not a one-size-fits-all solution. To achieve a competitive edge in today’s crowded market, companies need to curate a system that suits their information-processing st

Why do flexible data platforms matter? How can they be used to unlock growth and as a strategic competitive advantage? In this roundtable discussion with Michael Schiff (VP of Business Operations at H

USCCA, is using machine learning to identify the core attributes of their most valuable customer segment and, with those attributes, build an ideal customer audience. Hear how USCCA is rolling their

The US is going through a period of profound transition. Urbanization, immigration, and increasing diversity are affecting every community. And even though Americans can feel this change, actually see

Organizations like Turner approach Looker with a “product mindset” to deliver effective analytic experiences. The result: Happy data consumers who feel empowered by data, and happy development teams w

In bumping against storage capacity and bandwidth limitations inherent in HP Vertica, Square opted to migrate to Snowflake in early 2018. Square's data organization is decentralized, giving analysts a

See how Looker and IBM work together to help customers find, use, and publish data for collaboration across the organization while also providing ability to collaboratively build, deploy, and operatio

At JOIN 2018, over 1000 of the most innovative, forward-thinking business leaders and data enthusiasts came together to share the incredible ways data shapes the world. With guest speakers from Disn

Between the recent rollout of the General Data Protection Regulation in Europe, the recent scandals about stewardship of social media data, and frequent news of data breaches, the privacy and security

As the “largest college you’ve never heard of”, Ivy Tech Community College accumulates a tremendous amount of data. Managing so much data requires a radical approach. Rob Emenaker and Mike Keathley

Paul Sears, Partner Solution Architect at AWS steps up to share his experience supporting Looker. His unique perspective reveals insight into what makes the Looker platform a more efficient tool for w

Get ready for a jolt of insight as some of JOIN’s most dynamic and entertaining speakers take the stage and try to beat the clock. Lightning Talks are brief, high-energy presentations with a shockin

Get ready for a jolt of insight as some of JOIN’s most dynamic and entertaining speakers take the stage and try to beat the clock. Lightning Talks are brief, high-energy presentations with a shockin

Get ready for a jolt of insight as some of JOIN’s most dynamic and entertaining speakers take the stage and try to beat the clock. Lightning Talks are brief, high-energy presentations with a shockin

Get ready for a jolt of insight as some of JOIN’s most dynamic and entertaining speakers take the stage and try to beat the clock. Lightning Talks are brief, high-energy presentations with a shockin

Get ready for a jolt of insight as some of JOIN’s most dynamic and entertaining speakers take the stage and try to beat the clock. Lightning Talks are brief, high-energy presentations with a shockin

Some organizations need even more flexibility than embedded analytics can provide. By directly calling on a robust suite of Looker APIs, developers can get precisely the data they need... when, where