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JOIN 2018 - Stack Overflow: Using Marketing Data for a Full-Funnel View

December 6, 2018

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Stack Overflow has taken their marketing reporting and analytics to the next level. Hear how their marketing team uses Looker to connect various data sources - Google Analytics, Hubspot, and Salesforce - to understand the entire flow, from interest to order. This session covers technical considerations as well as strategies for working with marketing to create the best outcome.

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