JOIN 2018 - USCCA: Using Machine Learning to Drive a More Valuable Customer Base

February 19, 2019
USCCA, is using machine learning to identify the core attributes of their most valuable customer segment and, with those attributes, build an ideal customer audience. Hear how USCCA is rolling their understanding of customer attributes into better tracking methods for improved monitoring. See how machine learning can help you to drive a more loyal, valuable customer base, overall.
Previous Video
JOIN 2018 - Roundtable: The Value of a Flexible Data Platform
JOIN 2018 - Roundtable: The Value of a Flexible Data Platform

Why do flexible data platforms matter? How can they be used to unlock growth and as a strategic competitive...

Next Video
JOIN 2018 - Mapping the Changing Face of America
JOIN 2018 - Mapping the Changing Face of America

The US is going through a period of profound transition. Urbanization, immigration, and increasing diversit...