Lincoln Ritter - Animoto on Looker: Driving Data Democracy
With Looker's help, everyone at Animoto is a first-class data citizen. Animoto provides self-service data to anyone who wants to explore the data and answer their own questions. Along the way, Animoto had to solve technical challenges of getting data from disparate sources, as well as the challenges that go along with changing the culture within Animoto to be more data oriented. This is the story of how Animoto as a company got to where they are as a data driven company and where they want to go.