Look & Tell Boston - Colin Zima on Vanity Metrics

July 28, 2015
Colin Zima, Looker Chief Analytics Officer, on how vanity metrics can distract you from the analyses that matter — identifying and measuring the metrics that drive decisions. He covers several examples of how companies (Simply Business, Looker and more) have used event data in highly customized ways to make better decisions about their products.
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Look & Tell  Boston - Rapid Prototyping with Looker at Backstage and Sonicbids
Look & Tell Boston - Rapid Prototyping with Looker at Backstage and Sonicbids

Mike Mepham, Backstage & Sonicbids CTO, speaks on the organizations use of Looker PDT's to create a self-su...

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Look & Tell Boston - HubSpot Data Driven Performance: Exposing Data to Change Behavior
Look & Tell Boston - HubSpot Data Driven Performance: Exposing Data to Change Behavior

Kevin discusses HubSpot's strategy for creating a company where decisions and behavior are driven by meanin...