Look & Tell London - Colin Zima
Whether you're selling video rentals, hotel bookings, clothing, or even french fries, recommendations can drive engagement and generate additional sales. In this presentation, Looker Chief Analytics Officer, Colin Zima, demonstrates ways to add recommendations to your site or app. Colin presents several recommendation algorithms that use simple mathematical transformations, in Looker or in SQL, to achieve a balance between popular choices and personalized suggestions. By aggregating data in different ways — different groupings, different actions, different items — you can extend the model for more detailed (and more valuable) results. Watch this video and get started with recommendations. No data scientist required.