Look & Tell London - Infectious Media on Looker

December 3, 2014
In an industry where decisions need to be made within milliseconds, lightning-fast access to detailed data is key. Infectious Media delivers programmatic advertising and analytics to some of the top brands in the UK, and Looker is the tool they use to make sense of the data — both during real-time campaigns and after the campaign is over. In this presentation, Dan de Sybel, Director of Technology and Operations, talks about the evolution of the reporting infrastructure at Infectious Media. He concludes with an overview of the advantages of the Looker solution: • Elegant abstraction of the data warehouse via LookML • Data exploration for business users, without requiring analyst support • User-defined dashboards • Simple automated queries to email or import to Excel for Infectious Media clients • Easy extension and evolution of the data model with changes to the database
Previous Video
Look & Tell London - YPlan on Looker
Look & Tell London - YPlan on Looker

"The Yplan app helps mobile consumers find things they want to do — tonight, next week, next month — and bo...

Next Video
Look & Tell NYC - Venmo on Looker
Look & Tell NYC - Venmo on Looker

Delano McFarlane, Data Science/Engineering, and Annie Corbett, Business Intelligence Analyst from Venmo, sp...