×

Hello! Tell us a little about yourself...

First name
Last name
Company
Number of Employees
By registering, you have read and agree to the Terms of Use and Privacy Policy.
Thank you!
Error - something went wrong!

Modern Product Data Workflows: How King Crushes New Product Development using Data-Driven Insights

October 24, 2018

Product Managers looking to leverage data to make informed product design decisions can learn a lot from renowned gaming company King, maker of Candy Crush and many other games - even if their product has seemingly no overlap with games. King uses almost a competitive launch strategy for new games, as each game has a series of KPIs that it needs to meet. King’s product managers rely heavily on analyzing product features using analytics data and visualization to improve outcomes. This session will examine how this works for King, but more importantly how this can be applied to other types of products. The key is the strategy and tools for accessing product data at the level that you'd like.

Previous
Modern Product Data Workflows: Iterate Your Way to a Top Product Experience
Modern Product Data Workflows: Iterate Your Way to a Top Product Experience

Mark43 is on a mission to bring public safety data management into the 21st century. To fix traditionally p...

Next
Modern Product Data Workflows: How and Why: Embedded Analytics Interfaces For Your SaaS Product
Modern Product Data Workflows: How and Why: Embedded Analytics Interfaces For Your SaaS Product

Sam and Jessica faced a problem that many product managers face: their customers wanted better analytics an...