Marketing operations teams require a modern approach to analytics. Traditional ways of analysing marketing data are, more often than not, tedious processes which involve manually downloading all marketing and sales data from each siloed platform into excel sheets, and then the data still needs to be stitched together in order to properly evaluate the effectiveness and impact of your campaigns in real-time. But with the flexibility of modern ETL cloud-based tools, marketing teams are able to automate data ingestion and free up a considerable amount of engineering time and resources.
We’ve teamed up with Funnel to showcase how AppsFlyer is using both solutions to create their modern data stack that helps them optimise ad spend and evaluate the effectiveness of their marketing efforts, decrease their costs, and increase internal transparency across the organisation. They’ve been able to use both solutions to spend smarter, and always stay within budget.
We'll be covering the following:
- How to automate your marketing and sales data ingestion programmatically to a centralised DW for a unified view across your org-wide data
- Create a self-service data environment and free up your marketing data analysts from ad-hoc requests Enabling your marketing team to make data-driven decisions to optimise ad spend across multiple channels
- Optimise your digital campaigns budget by tracking performance in real-time and ensure you adhere to established budgets by finance