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Using Data to Gain Marketing Intelligence and Drive Measurable Impact

May 27, 2021

There’s never been a more complicated time to be a marketer. Most likely, your company is collecting data about customers, marketing programs, website traffic, support issues, and product interaction. How can you put data to work to answer your questions, make smarter decisions, and demonstrate the impact of your actions? Join Looker, and our agency partner MightyHive, to learn about how you can leverage Looker to optimize your performance marketing strategy. During this live event we will discuss: - Targeting: How marketing teams can use Looker to identify customer audiences for targeting and retargeting with first party data, despite the elimination of third party cookies - GA360 Analytics: How teams can use Looker to give business Users better access to granular GA360 data to better understand customer behavior, improve on-site conversion, and build personalization strategies - Implementation Process: How an agency partner like MightyHive can efficiently implement Looker to allow you to optimize your performance marketing strategy

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Drive Revenue with Effective Sales Analytics
Drive Revenue with Effective Sales Analytics

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